home/case study/GM Refer a friend email
GM, a client of Filter agency, was looking for a refresh for an existing email.
The current EM falls short of the updated GM brand standards, and the CTA lacks prominence despite the use of icons and dividers to separate content.
Vivian’s fresh design for the email aligns perfectly with the brand’s values. She has incorporated icons and white space, providing more breathing room for each section. Additionally, she has added exciting elements, such as a large hashtag, to increase engagement.